Destination America, formerly Planet Green, features a variety of programs that focus on travel, food, adventure, home, and natural history. Whether it is building a log home by hand; slow-cooking a BBQ feast; or investigating a ghost legend, Destination America’s audience seek a break from the rigors of the modern world by going back to basics.

destinationamerica.com

By referencing the language of travel, mapping, road signage and transportation, the idea “destination” comes alive and conveys the nature of of the programming in a new way.


Project Deliverables

Bumper open/close // Bumper show specific // Bumper next/line-up // Bug // Lower third // Ident long/short // Transitions // Trailer generic/program specific